The production head at the Omnitone Paint Company would frequently stay back after office hours and experiment with new color combinations even though this was part of the new product development team's job. As a result of these experiments, he came up with two new interior paint colors, foggy morning and mint julep. The new colors proved popular among test groups, and quickly became some of Omnitone's best-selling products. Which of the following strategies does this scenario best illustrate?
A) intended strategy
B) emergent strategy
C) unrealized strategy
D) tactical strategy

An emergent strategy is an approach to take action not stated or planned in the initial stage but emerges and develops with time in an organization during an ongoing project as the organisation changes and advances.

This realized strategy helps to identify unforeseen circumstances that arises during implementation of task and therefore the organisation will have to incorporate the result from new strategy which will be beneficial in the long run especially for future purposes.

Here in Omnitone organisation, the coming up with new colors during experimenting with colors which became popular showed implementation of emergent strategy.